Meet Andie and Dez
Better in Theory with Andie and Dez is hosted by two sisters who don’t approach “better” the same way. One wants the data. One wants to know if anyone would actually live like this.
INTJ | Analytical | Skeptical | Strategic | Cat person
Andie
“Where’s the data? What’s the proof?”
I’ve spent more than ten years as a marketing copywriter and creative director for big and small brands, including Fortune 500 companies. I’ve literally written the (brand) book on how companies talk about themselves and what they sell.
I’ve been in meetings where a tiny upgrade turns into the reason Random Widget 2.0 costs twice as much.
I know marketing jargon. I can help you tell when something is actually better, and when the label just claims it is.
INFP | Curious | Empathetic | Imaginative | Dog person
Dez
“Okay, but how annoying is this going to be on a Tuesday night?”
I’ve spent almost 20 years in early childhood education, so I know patience, chaos management, and how to explain the same thing six different ways without losing my mind.
So obviously, I’m prepared for the internet.
I’m also a serial idea generator and habitual summer-job collector, which means I’ve tried a lot of things. Enough to know when something sounds good, but will never work in real life.
Sometimes Things Are GEnuinely Better.
Sometimes they just sounded Better in Theory.
We started Better in Theory because there are a lot of options that claim to be better: healthier, cleaner, smarter, easier, more premium, more ethical, more worth it. But sometimes, they end up being worthless. Or even worse, dangerous.
So, we wanted to sort through the noise for ourselves and share what we find.
We dissect labels. We pick apart the promises. We eat the inedible. We make the mess. We ask too many questions.
And we’d love to do it alongside you.
Subscribe to our YouTube channel now so you won’t miss one minute of this fun experiment.
Have an Episode Idea For US?
Fill the form, connect with us, and let's find out if it’s good or just better in theory.